Local SEO Industry: Current Status and Future Projections

What Is SEO?

This is a common question that most people especially those who are either new or not familiar with online marketing might be asking. SEO stands for search engine optimization. In layman’s language, it the process of capturing traffic from the search engines such as Google listings. Through this read, I am going to give you facts about the SEO business, current market status of SEO as well as the future projections in this field.

The Major SEO Players

Like any other industry in the world, the online SEO business has its players. This includes SEO local tools providers such as small digital agencies, SEO free lancers and web-designers among others.

Returns for SEO Players

The major reason as to why people get into business is to profit and expand their economic status. In the field of SEO business, the rates of returns are promising. This is because a recent research on SEO returns for a period of 12 months shows that at least all the players had something to take home. However, the returns are varying depending on a players’ hardwork and skills in the field. For example, according to this research, 34% of the interviewed SEOs said they received an amount less than $ 30,000 while another group of respondents, 17% said they received returns that were above $ 500,000.

From the above statistics, it is evident that the size of an organization played a role in the determination of the amount of returns received. It beats logic for one to expect a large organization to receive low amounts of returns and vice versa. In addition, the presence of part time SEOs as well as the entry of newbies into the market could have let to the low rates of turnover due to low operation capacity. However, it is hard to predict the course the SEO market is likely to take due to lack of clear shift in SEO earnings since the year 2011. However, the demand for local SEO services seems to be growing day in day out and this is attracting more players thereby tightening the competition among SEO service providers.

The Emerging Issues with the Current SEO Returns

With the above distribution of returns, several questions emerge. This includes the following:

• From the statistics, a large percentage of SEOs receive a low income something that suggests low pricing of SEO services.

• It is also possible that small and medium businesses do not understand the value of SEO services provided to them.

• The low SEO income earners, those who received less than $ 30,000 annual returns are also being doubted if they can provide quality services while earning that low.

• It is also unknown if most SEOs will still be in operation if their income remains static.

The Current SEOs Income Per Customer

Just like the annual SEO returns, SEO income per customer also varies. This is because there are those clients who would pay less than $100 a month while others will pay more than $5000 a month. This variation in income per client can be attributed to the type of services provided as well as the depth of services. The size of business a client is seeking SEO services for also play a role in determining the amount to be charged. For example, small businesses are charged less simply because their requirements are much smaller as compared to large multi-location franchise businesses.

Research also shows that some SEO service providers operate on high volume basis. Such SEOs provide simple SEO services at very low monthly rates. As a result, such SEO service providers end up having a high customer churn with a large dedicated network of sales team.

Similarly, some SEO service providers provide services that are more comprehensive in a much more professional manner customized according to the client thereby leading to a low number of clients.

Due to the above statistics, it therefore becomes essential for any SEO service provider in the current market to operate in a manner that matches his/her setup.

Handling Capacity of the Modern SEOs

Currently, SEOs are handling more clients as compared to the previous years. Statistics show that about 40% of the SEOs in the market handle at least 11 clients while 23% SEOs handle at least 21 clients. Such large numbers of clients to handle lead to more audits to be done, lots of tasks, research, reports and even more calls from the clients to be attended to. The high numbers of clients also demand a high level of efficiency so that the clients can be assured of quality services.

Market Structure for Most SEOs

SEOs have been using several marketing techniques to promote their businesses. Offline marketing channels such as word of mouth has been cited by most SEOs as the most effective marketing technique. This can be attributed to the trust level, business reputation as well as relationships build during the offline campaigns.

Alongside offline marketing, SEOs also practice online marketing such as the use of LinkedIn and social media. However, most SEOs have cited LinkedIn as the best option as compared to the social networks because it is better placed for lead generation and networking.

Services Offered by SEOs

Majority of the SEO players offer onsite optimization with 91% of the SEOs practicing this. Google+ optimization has also a good number of SEOs practicing it as 86% claimed to be offering this service to their clients. For affiliate marketing, only a small percentage (11%) of SEOs are offering this service to their clients.

Other services offered by SEOs:

• Content creation/optimization

• Link building

• Citation building

• Social media marketing

• Website development

• PPC

• Mobile site development

• Video marketing and mobile marketing.

The most demanded service by SEO clients is onsite marketing, while the least demanded service is affiliate marketing. The other services are somehow averagely demanded. However, most small and medium businesses do not understand the opportunities that video and mobile marketing can unlock to them and therefore tend not to use these services. SEOs therefore need to educate their clients on these marketing channels so that they can go for them.

When asked about the online SEO services SEOs feel are effective, 82% of them said that the General search is the most effective for generating leads. Local search appears to be the second best after 62% of the respondents in an SEO survey voted in its favor. PPC is the 3rd with 53% while social media is the 4th with 26%. Daily deals appear to be an appealing to most SEOs because only 1% voted in favor of it.

Tedious SEO Tasks

55% of the current SEOs in the market find link building to be the most tedious and time-consuming work. Others, though 15% only believe that content writing is the most tedious and time consuming task among all the tasks they do. It therefore emerges that to the 55% who find link building tedious, this task is also boring to them.

Future Projections

This is an outline of what we expect in the near future as far as SEO business is of concern.

Expansion of SEO Businesses

Compared to the previous years, SEO businesses has been growing and expanding steadily. Most SEOs (about 93%) are not only optimistic about expanding their businesses, but are also expecting to grow their business. In what seems to be a determined move to grow their businesses, most SEOs (82%) are willing to recruit more staff members so as to realize their desired levels of growth.

The social media is also expected to grow and be more effective even than the local directories. This is because most SEOs believe that social media can perform better because of recommendations from friends. Mobile usage is also expected to grow further and become relevant for local businesses.

Upsurge of Confidence in SEO Business

Unlike other businesses, the SEO business is showing a positive growth of confidence among the players. Despite this being a dynamic and innovative industry, most SEOs are still willing to recruit more staff to help drive their businesses ahead. 84% of the sampled SEOs in the SEO research are also optimistic that the SEO business is going to be more profitable starting this year 2013.

Confidence is also running high that if the SEO players increase the understanding of SEO/social among the business owners they serve in future, they will not only increase the business owners’ rate of investment, but also make them transfer their marketing budgets from other channels to the digital channels.



Source by Ajay K. Prasad

SEO Vs PPC: Which Strategy Is Right for My Business?

Warning: excessive use of acronyms below.

A business’ online success greatly depends on the traffic generated from its website. In order for you to grow, it’s important to draw your customers in organically, as well as take steps to attract them through ad campaigns and online marketing. You can accomplish these goals by utilizing effective techniques like SEO and PPC. Both are valuable aspects to any marketing plan, but which is the right strategy for your business?

SEO

You’ve probably heard the words “Search Engine Optimization” before, but do you really know what it means and how to properly use it? Essentially, SEO is utilizing targeted keywords and strategies to rank your page(s) higher on search results. This is important because nearly 80% of the online traffic you get is searched for on search engines like Google. Not surprisingly, people are more likely to choose the websites that appear near the top of the results page. Any ongoing marketing web strategy you have should include SEO to keep you in front of audiences at all times.

One major advantage of SEO is that it has been statistically proven to bring you better leads on average. Many of the organic leads that voluntarily seek out your services become long term customers and can spread the word to other future customers. In fact, many people have begun subconsciously ignoring “paid results” when browsing the web or searching on Google. “Naturally” ranking high on search engines establishes you as a credible and respected brand that consumers can trust. You can draw natural attention to your page just by effectively using keywords. For example, if you are a cleaning service in Jacksonville, you are going to want to put “cleaning service in Jacksonville” somewhere on your page to boost your search results towards the top.

PPC

It’s not all about SEO- Pay-Per-Click advertising is a valuable component of your online presence as well. PPC is a method of advertising in which you bid to have your ads appear in the “sponsored” results when someone types in a query including your keywords. It’s called “pay-per-click” because you have to pay for each user who clicks on the ad you are promoting.

The main advantage of PPC is yielding immediate results. SEO tactics take time to rank highly on search engines if you have a new or not-well-known site. With PPC advertising, you can put your company’s name and services in front of millions of people as soon as you make a payment. This strategy is perfect for announcing time-sensitive information like product launches, special offers, big events, etc. You can even target specific audiences for your ads, such as income, gender and age range. PPC can be very effective at boosting exposure in a short time and put your name on the map.

So, Which is the Best Option for Me?

The answer to this question is not so straightforward. Simply put, you need both SEO and PPC to increase your online presence to its fullest. Not only should you use both strategies, but you should know when to use them as well. Targeted SEO tactics are important to generate quality leads over time and create sustained traffic; while PPC is great for jump-starting your online marketing campaign and promoting specials.



Source by Casey Bowden

SEO Tips on Hiring an SEO Expert

All business or company websites will want to maximize and optimize their website to make sure they get a good listing in search engine results. But this will not be possible unless your website is under the work of SEO experts. Most big businesses will have a budget for a social media marketing team and a team for search engine optimization. However, a small and budding business may not have the money to afford all these. But do not dismay as there are many SEO experts and consultants that you can still hire. This is a more cost effective move for small business owners. To be able to help you choose an SEO consultant here are some SEO tips.

In finding a good SEO expert, one of the SEO tips is to get references from previous clients. This is one of the best ways to know if the SEO consultant really delivers what he/she offers. You can ask the SEO expert to give you some client references and you may talk to them directly if you want or you can visit the consultant’s own website and look for client reviews and testimonials there. But if I were you, asking the client’s directly is a better way of knowing if the SEO expert gives quality services. On the other hand, if the SEO consultant is still new, you can still give him/her a chance and negotiate a discounted price for his/her services as that will make you the first client.

The next of the SEO tips is to make sure that the SEO consultant is offering you the real thing. Some SEO consultants may market their name and services as claiming they will get your website in the number 1 Google ranking. You might want to avoid these SEO consultants. Although the task is possible, there is still no guarantee that the consultant will be able to do it. The mechanisms in search engines are always changing and you should expect that your SEO consultant will be able to give you a good explanation on how your goals will be achieved given the circumstances.

The third of the SEO tips is to make sure that the SEO consultant knows the ins and outs of search engine optimization. This is because search engines like Google will have different requirements and guidelines for a website to rank and your SEO consultant should always be updated. He/she may still be practicing an old SEO technique that is no longer working and effective.

The fourth of the tips is to examine how your consultant will achieve your goal. At the beginning, you will be telling the consultant what you want to achieve for your website, what areas need improving and what areas are lacking. Through the information you’ve given, you can immediately see if the consultant knows what he/she will be doing to optimize your website and make it better. It is best that you also agree and understand the strategy the consultant is planning to take.

SEO consultants will be very helpful to small businesses. They are cost-effective and can really deliver results. Hopefully, these SEO tips in choosing an SEO expert for your website will be helpful to your search.



Source by Dan J. An

Keywords And Content, Best Strategies For SEO

The Importance Of Keywords In Your Online Business

There is no denying the importance of keywords used in any content that is placed on the Web. Keywords allow you and everyone else who uses the Web the ability to find what you are looking for. If you need just one bit of information, you likely would spend countless hours in research trying to find it if it was not for keywords.

As an Internet marketing professional, how do keywords relate to your own business? Usually, if you are using the Web as a marketing tool in any way, keywords are an important component.

We also compare it to the importance of quality content. Is it possible to have great content and still have great keywords in your final copy? It is possible, and in fact, it is necessary to do this if you wish to have a successful website or blog. Before getting into these details, let’s start at the beginning.

WHAT ARE KEYWORDS AND WHERE TO USE THEM-

What are keywords? These are words individuals will type into a search box when they are looking for something online. For example, let us say you are looking to purchase a table. You get online, go to the search box, and type in the word “table” into the search box. The search engines start looking for websites that relate to your search. Within seconds, there is a long list or results in front of you (called the search engine results page) that you can choose from.

Now, on the flip side of the coin, if you owned a website selling tables, you would want to attract this person to your website. To do so, you need to have your website displayed on the search engine results page. To do this, you need to have the most appropriate keywords on your website. So, for example, you need to have the world “table” used properly on your website for the search engine results to actually see your website as valuable to this search.

SEO-

Using keywords will help you prove your value to the search engines. The key is to know what helps you to rank well and what may not help you. Less than a decade ago, people took advantage of the keywords. Pages and pages of websites had virtually nothing but keywords on them. The problem is, when a website is packed with just keywords, it is likely not to be packed with information.

Here is an example to consider: John designs a website to attract visitors who he hopes will visit the affiliate pages he is linking to. So, he plans to put lots of keywords on his page. That way, his website will rank well, right?

There are two problems with this process. First, there is little chance that anyone who comes to such a page will feel it valuable enough to stick around and click onto affiliate links.

Second, Google and other search engines have made significant changes to their complex algorithms. Websites that have too many keywords on them will be ranked lower in the search engine results pages.

The key is to know what the actual best percentages are. Of course, Google is not going to tell you just how many keywords to use. They do offer a lot of in-depth information that you can use, though. It is this information that you want to rely on to get the results you are looking for. Google is not the bad guy: They want to provide individuals who use their search engines with the best websites online to solve their inquiries.

WHERE TO USE KEYWORDS –

Where should you use keywords? Keywords should be found in virtually anything you place online. Here are some places to use them.

ï‚· Place them into each article on your website. ï‚· Place them on your home page and sales pages. ï‚· Place keywords in your blog posts. ï‚· Use keywords in your product descriptions. ï‚· Use keywords on your website and in your blog tags and headings. ï‚· Use them on contact pages, FAQ pages, and just about any page on your website.

Doing this is essential to getting a high page ranking in the search engine result pages. Yet, you do not have to make this a complex process. In fact, it is often best to put keywords in the back of your mind while writing content for your website. Write what really matters and then come back to keywords later.

CONTENT IS KING –

One of the earliest phrases used still stands true. “Content is king” when it comes to Internet marketing. If you are putting up a page on your website, you want the person who visits your website to say, “Wow, this is great. I’m bookmarking this page to come back here often.”

The best way to do this is to include quality information on each of the pages of content you provide to your readers. In a few minutes, we will go through the process of providing quality content. Before doing so, consider what would happen if you did not have good information on your website.

1. You use keywords on your pages, but fill them with fluff content. Your reader gets to your page and thinks, “this does not help me,” and moves on.

2. The reader gets to your website and finds errors. You can no longer be trusted and they leave your site.

3. The affiliate programs you are working to earn money from visit your website. They find it poorly designed with little information. They decide that you are not a good fit for their company. They no longer offer you membership in the affiliate program.

4. You get no inbound links to your website. Inbound links are those which are pointing to your website. Google finds these to be valuable when ranking websites. If another website (or several of them) find your website to be a good resource, they definitely will rank your website higher. But, other websites will not do this if your content is poor in quality.

5. You make little to no money at your website since it is poorly ranked and is not attracting any repeat visitors.

Content for your website needs to be well-written and organized. It needs to be informative and useful to anyone who will visit and read it.

BEST STRATEGIES KEYWORDS AND CONTENT

Now that you have the basics about keyword usage and the importance of content, how do you bring the two things together so that your website will prosper?

There is no direct formula for doing so, but you can find some real results if you implement a number of known methods to help you. Google itself often provides a great deal of suggestions in terms of keyword usage. In your balancing act for quality content and keyword ranking, keep the following strategies in mind.

GO WITH QUALITY CONTENT FIRST

First things first, write quality content for your website. Nothing else will be as important to the success of your business has having quality content on it. There are several ways you can do this successfully.

1. Use factual information You want individuals to come to your website knowing that what you have to say is real and valuable to them. Therefore, each page should contain factual information. Before you post a blog post or an article, verify the information you are going to present. For example, going back to the example about the table search, be sure that you are providing factual information on the wood type, size, history or other topic.

2. Make it interesting Coming to a website filled with lines and lines of information that is boring is going to be so dull people will leave. Without spending too much time in the process, add some statistics. Use descriptive language that paints the picture for the reader, “these mahogany tables are designed in the style used by Ancient Romans… “

3. Become a resource One of the best ways to ensure you have quality information on your website is to make your website the one-stop shop for all information on that niche. For the reader, a website that contains all of the information they need is going to be highly valuable. You may provide information about the history of tables, how to use tables… tips for staining them… and so on, for example. These items help you to become the resource these individuals need to have.

4. Be the expert For those who play a role in your website (and this is a very good thing) be sure that people who visit your website know that you are the expert in the field. You should stand out as being the authority. You do this when you provide valuable content to them. Do the hard research and find those interesting subjects to talk about. Answer questions. Relate to your customer base.

When you put these items together, the end result is very simple. You have a website that is packed with great content that people can naturally benefit from reading.

Chances are also good that you also have a website that is filled with quality keywords. After all, if you are writing about your topic and exploring all areas of it, you likely are using the most important words related to it. Still, you should still do some research and get better quality keywords into your work.

USING KEYWORDS PROPERLY –

There is no better way to rank your quality content in the search engines than to use keywords properly. It is often the case that website owners see this as a step they can skip. Instead of doing the research to find the right keywords for their websites, they think they already know what they are. This is often not the case.

FINDING THE RIGHT KEYWORDS –

Finding the right keywords is a process that often involves researching using any of the free keyword search tools available. You can also use Google’s service to help you to do this.

Once you use these services, you are likely to get a list of keywords associated with your primarily keyword. In our case, the keyword we plugged in is the word “tables.” As you are creating your table website, you have likely used a number of words that describe this product. But, did you include all of the most important words?

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The top keywords, those used most often by users who are searching for the topic you have, should be included on your website. They do not have to be the only words that you use, though. These first words are heavily used and should be used at least somewhat in your website’s content where it is appropriate to do so.

For example, with the word “table,” the top five keywords used included:

ï‚· Tables ï‚· Pub Table ï‚· Pedestal Table ï‚· Dining Table ï‚· Glass Table

These words are going to be mentioned on your website because they are commonly used words for your niche. What about those other keywords in the list?

If you look down the list, you will see other words that could relate to your website. They look good, but fewer people are using them to find information online. Often, it is best to include some of these too. The reason for doing so is very simple. Most other website owners who are targeting keywords for their websites are using those top-tier words as well. There is a lot of competition out there for those words. Therefore, even with a great website, there are likely others fighting right along with you. Since the other words have less competition, you are more likely to rank well in the search page results for those keywords.

In the table example, the words “pedestal dining table,” “modern dining table,” Glass coffee table,” and “square tables” got far fewer hits than those top-tier keywords. The lower competition still makes them valuable.

Use a combination of those top-tier words and those that are far more specific if they relate to your website. This unique combination will ultimately give you better results in the long term.

WHERE TO USE KEYWORDS –

Now that you know which keywords you should have on your website, the next step is to consider the placement of keywords on your website. As mentioned earlier, there are various locations on your website that you can use keywords. Use all of these locations for keywords.

Within each of those documents, you need to place keywords in the right locations. There are several things to keep in mind in the case of blogs and articles/web content. The following guidelines can help you to place keywords into these mediums appropriately.

1. Place keywords in the title of each page or article The best way to place keywords in the title is in the following format. “KEYWORD GOES HERE: Interesting Content Goes Here.” An example for the table website might be, “Pedestal Dining Table: 3 Tips for Buying the Right Dining Table.” This shows the search engines the importance of this word.

2. Within the first 90 characters of the first paragraph, be sure your keyword appears again Also, it is important to note that you can use a mixture of keywords, but do consider having one or two primary keywords per article. Primary keywords should be located in these locations. Again, this early positioning helps to show the importance of the keyword to that page.

3. Use keywords in each of the paragraphs that you write on each page Do not overdo it, though. For example, you do not want your primary keyword to show up more than one or two times in each paragraph, depending on their length.

4. Break up text using subheadings Use secondary keywords in your subheadings. These will be positioned between paragraphs. Not every paragraph needs them, but sections of the article can be divided this way for easy reading benefits and keyword boosts.

5. Use keywords in the HTML for your website too This includes using them in each individual blog post/article that you post. This also helps with page ranking.

Use a combination of keywords in each of your articles, but do not put too many into them. If that sounds confusing, it is because there is no hard and fast rule. What you want to do is to divide up the pages on your website or in your blog posts so that over the course of all of the pages, you use all the keywords you would like to use.

Do not try to put all of your keywords for your website into every article you write. It won’t work and will deflate the quality of each page considerably. For example, one blog post may include the keyword “dining table”; in that article, words like “dining room table” and “square table” may be included, but not many more than that.

KEYWORD DENSITY –

Keyword density is the amount of keywords on any one page in comparison to the number of words on this page. A few years back, it was common for the “less than expert” Internet marketers to try and work in high keyword density numbers. More keywords sounded horrible, but many thought that this would boost their search engine results pages significantly.

The problem is that this does not work. It hurts your page ranking and causes you to have awkward sounding content on your website. Content is king, though, remember, and therefore, you need to make changes to this significantly.

The question is, then, how much density should you go for? This is really up to you to decide since each page will be different, but most experts agree that you want a density that is under 5 percent. In most cases, only 2 to 3 percent keyword density is best.

To compute keyword density, you simply need to take the number of times that the keyword appears in the page’s text and divide that by the number of words on the page.

For example, if the word “dining table” appears 8 times in our 400-word blog post, you would divide 8 by 400 words and get 0.02 or 2 percent. Do take the time to do this for your articles. You do want to ensure that there are plenty of keywords but not too many.

If you would rather not waste your time on calculating density, there are free and paid software programs available online that will calculate the density for you. These are helpful when they are accurate. You do not have to be 100 percent accurate here.

KEEP IN MIND –

ï‚· Quality content is vitally important to the success of your website. Write your content to be quality content first.

ï‚· Go back and insert keywords as they fit into the content you have written.

ï‚· Do base topics and blog posts around keywords that are important. For example, choose a top ten list of tips for repairing dining room tables… this makes keyword usage easier and more effective. Plus, the reader gets it.

ï‚· Do no obsess about keywords. You do not have to have a lot of them on the website to see results. Choose a good mix and include them in each article, but only as they fit with your topic appropriately.

Finally, take the time to stay up-to-date on the changes that search engine companies make to their methods. This will ultimately enable your website to grow and stretch as the times change. It is very rare that you have to redo the entire site. Plus, if you do not want to do the work of all this “fixing,” you can hire someone to do it for you.

The bottom line is that content is still king, but keywords are sitting right next to content as an equal heir to the throne. If you would like to get full access to some high quality, DONE FOR YOU, content, I will drop a link below.

Done For You Content

I hope this helps you get a better understanding on how to use keywords in your content and to greatly improve your chances of getting your business seen online.

To your great success on your online business journey,[email protected]



Source by Bob Edwards

What Services Should the Best SEO Companies Provide?

So you have realized that handling your own search engine optimization campaign is too time consuming, so you want to find yourself one of the best SEO companies that you know you can trust with your online marketing to help you achieve online success, but you don’t know what services they should be providing that will push you forward in your particular industry.

Here are a few of the top quality services that your SEO company should offer you to ensure your get the internet visibility your company deserves, you reach your target audience and you enjoy an increase in online revenue moving forward.

The first thing you obviously want to focus on is SEO, your search engine optimization campaign. Did you know SEO doesn’t only comprise of using carefully selected keywords and key phrases to help you increase your ranking in search engine results? In fact, the larger search engine, Google, actually will penalize you if you get carried away with your keywords and if you are over stuffing them on your web pages and in your content, then you may be doing more harm than good. Increasing your ranking takes time and dedication, but dropping in ranking simply takes one small mistake, such as too many keywords in one piece of text.

The next thing to look at is your social media marketing. Yes this is also a very important part of your SEO campaign and should be a service provided by the best SEO companies. Basically you need the best quality formation and advice on your social media pages, you need to keep them updated regularly and you need to reply to comments, while commenting on other posts, to increase your online visibility and reach a wider audience. Remember the search engines can pick you up from social media as well.

Then there is pay per click advertising, which is an affordable online marketing tool that can help you in your SEO campaign. Pay per click advertising ensures that you only pay for real clicks that lead clients to your website. It drives more traffic to your website through carefully designed advertisements that meets their needs and wants the client to find out more.

With pay per click advertising you remain in control at all times. You identify your daily budget and the best SEO companies will monitor your performance, make necessary changes, pull adverts and play around with the budget you have given to ensure the adverts receiving the highest interest receive the biggest portion of the budget.

Then there is your website and you will be amazed how your website will play a role in your SEO campaign. In fact, your website is essential to your SEO success and therefore careful consideration needs to be paid to ensure you don’t over stuff keywords, that your site is easy to navigate, that the pages load quickly and that you use links to direct clients through your site with complete ease. You want potential clients to stay on your website for as long as possible, which is why you ensure you only upload the finest quality content and images to attract audience attention.

You will also want to note that Google has put major emphasis on the mobile user, which means your website needs to be mobile friendly and you need to bear in mind that a majority of your audience is now going o use their mobile devices to search for products and services that you supply. Failing to incorporate mobile to your website can result in you being penalized and possibly dropping in rank.



Source by Anoop K Krishnan

What is Organic SEO?

Organic SEO Rankings Can Increase Web Visibility by 67%

Organic SEO is the procedure of getting your website ranked high in the Search Engine 1-10 positions on Google, Yahoo, AOL, & now Bing. Each Search Engine calls for a different SEO Process, but if you Optimize your website for Google, then that is a great start.

SEO / Search Engine Optimization can be very complex and will involve many fundamentals for good rankings on the Search Engines. We have outlined a few. Each Optimization process ties into each other. One of the most important factors that we have found as an SEO company is doing the correct research on the company we take on, such as knowing their industry, competing companies, location, target market, and the correct layout of our clients website, which plays a major role in how we Optimize their website.

Once we have ran a few SEO Stress Test on our clients website then we will proceed with the research and begin to build a SEO Blue Print with a some basic steps that we have follow to obtain high Organic Rankings via the Search Engines. Below are some basics and a brief explanation of what they mean, without getting into to much SEO jargon.

Search Engines will look for these pieces of information located in the websites source coding. Since Search Engine Robots/Spiders can not read images they follow html code.

Keywords- Are what you would like your website to rank on the Search Engines when a prospect types in a word or a long-tail stream of words. Looking and adding the right keywords to your website source code calls for extensive research on your competition, GEO targeting your prospects, and what a prospect will type in. There are may elements to keyword research, it used to be a 1 to 3 keyword term was the best now studies show 3 to 6 words per keyword is the best option now. Most Searchers are starting to use Questions, Area Codes, Zip Codes, Cities, Counties, States, and then some. Selecting the right terms for your website will make or break your SEO Process.

Meta Tags- Meta elements provide information about a given Web page, most often to help search engines categorize them correctly. They are inserted into the HTML document, but are often not directly visible to a user visiting the site. Typical Meta info is Title, Keywords, & Description. Since the Search Engines do not weight results completely on Meta Tags because of the abuse from some SEO Companies, you have to add other Optimization procedures to the SEO process.

Website Content- Well looks pretty self explanatory, on the other hand it is not. Search Engines do require good and precise content that is written for the end user which is a prospect for you. Most Search Engines will ask that a web page consist of about 1000 words. Now here is the tricky part, how do you develop keyword density that is written for the Search Engines but also for the prospect. Search Engines have become smarter than most SEO Companies would like to thing. If SEO Companies had content that was not keyword stuffed or with hidden keywords on the web page then we would not have this problem. There is a formula that calls for keyword density that depends on the amount of content VS. how much value a keyword has. This means that keywords have to be used a certain amount within the content and placed in the right spots located n the web page. Not as simple as just writin content for your website.

Header Tags- The to tags are used to define HTML headings. defines the largest heading and defines the smallest heading. Header tags are the outlines of the web pages which portrays the attention of the significant information to the users. Are those areas on a web page enclosed by heading tags. example: Position Masters (heading tags vary in weight (size & density) depending on the status of the heading or sub-heading, ie, H1,2,3,4. They are part of HTML language.

Alt Tags -Text that accompanies an image. If a user has the browser set not to display images, or is using a screen reader, they will rely on this text to tell them what the image is. The text can be seen when hovering the mouse over the image, or is read out in the case of a screen reader. This is very important is you have a website that has a lot of images. Since Search Engines read text and code having Alt Tags are essential so the Search Engines can pick up what the image is and also will add to keyword density in the source code.

Above are just a VERY FEW basic steps to follow. Search Engine Algorithms are very tricky and constantly changing. We have done Organic SEO for many different types of companies and we have successfully Organically Ranked them all.

SEO / Organic SEO is an Art and a Process that we take pride in. Once we have Optimized your website the fun starts. The purpose of you have a website is so that many prospects see & use your services or buy your products. I hope that this has shed a little light on a subject many do not understand



Source by Lyle Hawkins

Ways To Jump On The White Label SEO Reseller Programs And Plans

It might seem like a daunting task to jump on the digital marketing, and tap into the large prospects of rewards provided by digital marketing. Reselling SEO services is one of the best ways to get involved in digital marketing. Here are some of the basics you need to know to get started on this field of digital marketing.

Is this business ideal for me?

White label SEO reseller programs are very popular with web designers, online marketers, as well as agencies who want to extend their services to their clients. Do you wish to offer these services to your clients, but don’t have the expertise or the workforce to do so? Simply team up with a reputable SEO company and ‘resell’ their services. Under a white label arrangement, you can resell their services with your own brand name without doing any actual work yourself.

Moreover, it is not necessary to have any background in digital marketing, anyone who has an interest in starting a rewarding business can become an SEO reseller and get profit from this opportunity.

How to make money as an SEO reseller?

There are typically two ways to gain profit from these services.

  1. You and your partner may agree on a revenue sharing agreement, or
  2. You can plan your own SEO reseller packages and pocket the difference.

SEO is now more important than ever and that’s why SEO reselling is now an extremely lucrative industry. Business around the world has understood the importance of ranking well in the Google, Bing and Yahoo and they’ll be ready to pay a good amount to make their business on the top spots. Some of the larger companies are known to spend $10,000 of their marketing budget per month for SEO? Even smaller companies are spending on optimization, typically $500 to $1500 monthly.

So, it doesn’t matter where your clients are small or any international company- with your own SEO Reseller Plans- you’re going to make good money. Best of all, you don’t have to do any SEO work yourself. Every technical aspect is managed by your partner, you only have to resell their services under your brand name.

How to choose a reliable SEO partner?

In order to succeed in this industry, you have to partner with an experienced firm that has a proven track record of success. When you partner with an SEO company, you save your valuable time and money as well because the solution you require is already there. You need to partner with a company that offer flexible plans and packages for different online marketing needs and budgets. The best SEO companies also keep themselves updated with all the latest Google updates and SEO trends.

In the end, if you’re adventurous, trying to navigate the rapids of digital marketing yourself might just work for you, but for your best bet, finding an SEO reseller to partner with will provide you the top-grade results.



Source by Zack Will

Tips for SEO Copywriting

What is SEO copywriting? SEO copywriting/professional copywriting, also known as Writing for Search Engines, is a new kind of writing, which implies writing contents in a web-friendly manner! Search Engine Copywriting is, in fact, a re-writing process of existing ‘creatively written’ copy. In simple words, keyword based writing is called SEO copy writing. But it doesn’t mean that SEO writing is mere an attempt to insert several disjointed; thesaurus-sounding keywords into the copy just to make it rank high in search engines. Search engines like Google, and Yahoo!, always spam contents overstuffed with keywords. So, while planning for search engine copywriting, you need to take care of the density of keyword usage in contents.

Search engine copywriting is different from other copywriting because it is written for both search engines as well as human surfers. However, SEO copywriting is not extremely difficult but little complicated. Given below are some tips to write professional copywriting for SEO.

Know Your Keyword Before You Start Professional Copywriting: If you know which key phrases you are optimizing the page; it becomes much easier for you to deliver SEO copywriting services. As you begin to write, include key phrases all the way through your body copy, not just in the first paragraph. For best results, focus your copy on only two or three primary keywords. Click here to download the tool for keyword analysis.

Frequency of Key Phrases for SEO copywriting: How often should you use key phrases? There is a “3% guideline” that states 3% of your words should be keywords. However, this is JUST a guideline. Don’t kill yourself to achieve a 3% ratio. Remember, your copy has to sell as well as attract the engines’ attention. Don’t ruin perfectly good copy by forcing keywords where they just don’t fit. So, take care of frequency of key words, while planning for search engine copywriting. In order to check the keyword density of your web page, free download here.

Must Know What the Web Site Is All About: Before starting SEO copywriting, you must know the target audience of the website. Once you know your target audience; you know your keywords; now put the two together to create compelling, search-engine-friendly copy. For example, if your website offers web development & designing services, target keywords accordingly.

Optimized Text-Length on Page: It is advisable to have sufficient text on your home page and important section pages for effective search engine copywriting. Search engines like to see between 250 to 500 words of text on a page to assess its keyword relevance. Let the beginning of the page text contain your important keywords. Some search engines do not read deep in your page. As such, it becomes important that they read your initial text with the keywords. Avoid placing links in images. Search engines cannot read images.

Professional copywriting Using CSS (Cascading Style Sheets): CSS or Cascading Style Sheet is a style sheet language that allows you to tell a browser how to present your page. CSS can be used to control text formatting, thus maintaining the visual appeal of the text in headings. This separates the presentation style of the documents from the content, hence simplifying site maintenance. This includes specifications regarding the kind of font to be used, spacing, color, margin, border etc. Want to learn more about CSS, click here.

Search Engine copywriting for Meta Tags: Meta Tags are used to communicate information to the search engine crawlers that a human visitor may not be concerned with. It should be noted that, Meta Tags in HTML are not necessary while making your web pages but SEO-wise; they can be a great help. Owing to its easy manipulation by webmasters, some Meta Tags (Keywords, Title, and Description) have lost the importance they enjoyed till some years ago. There are tools available, which automatically generate meta tags. Click here to download the tool.



Source by Munaz Anjum

Tips to Choose a Small Business SEO Company in Houston

Local SEO company in Houston can improve the organic online presence for a small business wanting to target a specific location. SEO firms deliver specialized service to small business owners who want to make potential customers on the internet.

Looking beyond the rank one agency

You must hire an SEO firm that knows what they are doing since they rank top in Google. But in doing so, you may run the risk of passing over some of the top performers in your locality. These SEO firms may be small, but more personable to work with and even closer to you geographically. Many SEO service providers are genuinely excellent at what they do, and instead of spending their time to rank their websites, the bulk of the business comes from referrals.

Let reviews and testimonials do the talking.

It would help avoid those companies that purport SEO expertise without having reviews, references, and data to back it up. Top-performing SEO agencies will have testimonials, reviews, and data that speaks for itself. These are the SEO firm right for your small business.

Read their case studies.

Reviews and testimonials show the experience of working with an SEO service agencies. Also, check their case studies to make sure their success. Case studies are great as they show you whether the SEO agency can deliver what they are promising. Taking some time to review an agency’s case study will help you uncover strengths and weaknesses as results speak louder than words.

See their specialization

As attractive, it may seem to go with the SEO firm that does all, but investing your money is best when an agency specializes in a particular industry or services. Trying to deliver everything related to SEO is a tall order that very few can deliver on. Dig into the service provider and see if they have the expertise to work on your niche, industry, or problem areas.

Extra service.

While an SEO service will do the legwork for you, the right SEO service provider will keep you inform and educate you along the way. Not only will they give you peace of mind but also your money is being well-spent. The right SEO service provider will help you gain knowledge and obtain tools to carry out SEO practices on your own and make firm decisions in the future.

Know your budget

Knowing your SEO budget is going to determine which companies you want to choose for your small business. It will make you more comfortable once the ball starts rolling, and you don’t have to worry about any awkward cashflow issues.

Get personal with a consultation.

A personal consultation will give you insight into an SEO agency. It will provide you with the chance to get a real feel for the way they handle business and determine if they are right for you.

Brazos Valley Marketing, located in Houston, TX, provides professional web design & development, digital marketing, local lead generation, and SEO services to businesses at affordable rates. To learn more, visit https://www.brazosvalleymarketing.com/.



Source by Grisel Herrick

How To Make A Website SEO-Friendly

A systematic approach is required for designing a perfect website for SEO. There are a few points of significance from SEO perspective that has to be kept in mind before designing an SEO-friendly website.

Keyword Research

An effective research for keywords has to be performed before designing a search-engine friendly website. There are several keyword research tools available. However Word Tracker is a popular keyword research tool that is capable of finding relevant databases that can gain the attention from the website visitors.

Strategic placement of the keywords

The placement of the keywords that have been researched is considered to be much difficult and complex compared to the effort taken in finding the accurate keywords through research.

  • Try placing the keywords in the URL and include dashes in between if multiple keywords have to be included within the URL.
  • The headings on the top of the page as well as end of the page have to be made bolder for registering well with the search engines.
  • The anchor text for describing the links, domain name, and title and Meta tags must also be embedded with the keywords.
  • Ensure the content of the website are based on a theme that must include the keywords.
  • Place the keywords as closely as possible at the same time ensuring the sentences are easily understandable.
  • Maintain good keyword density throughout the article content.

Place Meta and Title tags

The Meta keyword, Meta description and title tags still play an important role in determining the web page rankings of your website in the search engines. The title tags must be placed on top of each of the web pages. The Meta descriptions must be also accurate.

Content has to be regularly updated

The content must be updated regularly for getting better visibility among the site visitors visiting for the keyword-related articles in the search engines.

Improve the length of the blog post

The word count of the content is extremely important in making the website SEO-friendlier. It is desirable to include content of atleast 250 words on each of the web pages to achieve better search engine rankings.

Use fewer images

More focus must be given in the size and placement of the images within the website. Other than the logo or specific symbol of the company or brand, the texts has to be kept away from the images.

Frames has to be avoided

Frames can prove to be useful in reducing the download times of the website by splitting a page in to several fragments. However preventing the search engines from searching web pages as well as difficulties caused in navigation are some of the drawbacks of using frames.

Creating backlinks

Most of the search engines rank websites based on the link popularity. Backlinks are links that are directed towards your website.

  • Valuable incoming links can be generated by listing your websites in relevant portals and directories.
  • Helpful and informative links are always favourable for search engine rankings.

Conclusion

The above mentioned tips have to be considered before designing a website for SEO.



Source by William Hills

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