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Local SEO Industry: Current Status and Future Projections

What Is SEO?

This is a common question that most people especially those who are either new or not familiar with online marketing might be asking. SEO stands for search engine optimization. In layman’s language, it the process of capturing traffic from the search engines such as Google listings. Through this read, I am going to give you facts about the SEO business, current market status of SEO as well as the future projections in this field.

The Major SEO Players

Like any other industry in the world, the online SEO business has its players. This includes SEO local tools providers such as small digital agencies, SEO free lancers and web-designers among others.

Returns for SEO Players

The major reason as to why people get into business is to profit and expand their economic status. In the field of SEO business, the rates of returns are promising. This is because a recent research on SEO returns for a period of 12 months shows that at least all the players had something to take home. However, the returns are varying depending on a players’ hardwork and skills in the field. For example, according to this research, 34% of the interviewed SEOs said they received an amount less than $ 30,000 while another group of respondents, 17% said they received returns that were above $ 500,000.

From the above statistics, it is evident that the size of an organization played a role in the determination of the amount of returns received. It beats logic for one to expect a large organization to receive low amounts of returns and vice versa. In addition, the presence of part time SEOs as well as the entry of newbies into the market could have let to the low rates of turnover due to low operation capacity. However, it is hard to predict the course the SEO market is likely to take due to lack of clear shift in SEO earnings since the year 2011. However, the demand for local SEO services seems to be growing day in day out and this is attracting more players thereby tightening the competition among SEO service providers.

The Emerging Issues with the Current SEO Returns

With the above distribution of returns, several questions emerge. This includes the following:

• From the statistics, a large percentage of SEOs receive a low income something that suggests low pricing of SEO services.

• It is also possible that small and medium businesses do not understand the value of SEO services provided to them.

• The low SEO income earners, those who received less than $ 30,000 annual returns are also being doubted if they can provide quality services while earning that low.

• It is also unknown if most SEOs will still be in operation if their income remains static.

The Current SEOs Income Per Customer

Just like the annual SEO returns, SEO income per customer also varies. This is because there are those clients who would pay less than $100 a month while others will pay more than $5000 a month. This variation in income per client can be attributed to the type of services provided as well as the depth of services. The size of business a client is seeking SEO services for also play a role in determining the amount to be charged. For example, small businesses are charged less simply because their requirements are much smaller as compared to large multi-location franchise businesses.

Research also shows that some SEO service providers operate on high volume basis. Such SEOs provide simple SEO services at very low monthly rates. As a result, such SEO service providers end up having a high customer churn with a large dedicated network of sales team.

Similarly, some SEO service providers provide services that are more comprehensive in a much more professional manner customized according to the client thereby leading to a low number of clients.

Due to the above statistics, it therefore becomes essential for any SEO service provider in the current market to operate in a manner that matches his/her setup.

Handling Capacity of the Modern SEOs

Currently, SEOs are handling more clients as compared to the previous years. Statistics show that about 40% of the SEOs in the market handle at least 11 clients while 23% SEOs handle at least 21 clients. Such large numbers of clients to handle lead to more audits to be done, lots of tasks, research, reports and even more calls from the clients to be attended to. The high numbers of clients also demand a high level of efficiency so that the clients can be assured of quality services.

Market Structure for Most SEOs

SEOs have been using several marketing techniques to promote their businesses. Offline marketing channels such as word of mouth has been cited by most SEOs as the most effective marketing technique. This can be attributed to the trust level, business reputation as well as relationships build during the offline campaigns.

Alongside offline marketing, SEOs also practice online marketing such as the use of LinkedIn and social media. However, most SEOs have cited LinkedIn as the best option as compared to the social networks because it is better placed for lead generation and networking.

Services Offered by SEOs

Majority of the SEO players offer onsite optimization with 91% of the SEOs practicing this. Google+ optimization has also a good number of SEOs practicing it as 86% claimed to be offering this service to their clients. For affiliate marketing, only a small percentage (11%) of SEOs are offering this service to their clients.

Other services offered by SEOs:

• Content creation/optimization

• Link building

• Citation building

• Social media marketing

• Website development

• PPC

• Mobile site development

• Video marketing and mobile marketing.

The most demanded service by SEO clients is onsite marketing, while the least demanded service is affiliate marketing. The other services are somehow averagely demanded. However, most small and medium businesses do not understand the opportunities that video and mobile marketing can unlock to them and therefore tend not to use these services. SEOs therefore need to educate their clients on these marketing channels so that they can go for them.

When asked about the online SEO services SEOs feel are effective, 82% of them said that the General search is the most effective for generating leads. Local search appears to be the second best after 62% of the respondents in an SEO survey voted in its favor. PPC is the 3rd with 53% while social media is the 4th with 26%. Daily deals appear to be an appealing to most SEOs because only 1% voted in favor of it.

Tedious SEO Tasks

55% of the current SEOs in the market find link building to be the most tedious and time-consuming work. Others, though 15% only believe that content writing is the most tedious and time consuming task among all the tasks they do. It therefore emerges that to the 55% who find link building tedious, this task is also boring to them.

Future Projections

This is an outline of what we expect in the near future as far as SEO business is of concern.

Expansion of SEO Businesses

Compared to the previous years, SEO businesses has been growing and expanding steadily. Most SEOs (about 93%) are not only optimistic about expanding their businesses, but are also expecting to grow their business. In what seems to be a determined move to grow their businesses, most SEOs (82%) are willing to recruit more staff members so as to realize their desired levels of growth.

The social media is also expected to grow and be more effective even than the local directories. This is because most SEOs believe that social media can perform better because of recommendations from friends. Mobile usage is also expected to grow further and become relevant for local businesses.

Upsurge of Confidence in SEO Business

Unlike other businesses, the SEO business is showing a positive growth of confidence among the players. Despite this being a dynamic and innovative industry, most SEOs are still willing to recruit more staff to help drive their businesses ahead. 84% of the sampled SEOs in the SEO research are also optimistic that the SEO business is going to be more profitable starting this year 2013.

Confidence is also running high that if the SEO players increase the understanding of SEO/social among the business owners they serve in future, they will not only increase the business owners’ rate of investment, but also make them transfer their marketing budgets from other channels to the digital channels.



Source by Ajay K. Prasad

Social Marketing For Free Network Marketing Business Leads and Traffic

Everyone wants something for nothing. It’s true. In a Network Marketing business, it is no different. Why is it, then, that we still think we have to pay out loads of money, particularly when it comes to business leads, to make money? Well, there are a lot of business opportunities out there that would like you to think you must pay to play. You can get plenty of things for free if you just take the time to look around.

We all want to believe that because we think our Network Marketing opportunity is great, so will everyone else that sees it. That belief alone will not help us generate Network Marketing business leads. That still doesn’t mean we can’t learn how to market our Network Marketing opportunity for free. That reminds me…your prospects have to be able to find you on the Internet in order to become your business leads!

So, before I get off on a tangent, I want to state that you CAN expect to get tons of business leads and traffic to find you on the Internet, without spending any money at all!

Start Getting Free Business Leads with Social Marketing.

Social Marketing is a form of Internet marketing that attempts to reach marketing goals by communication and participation in various Social Media markets such as MySpace,Facebook, YouTube; and bookmarking sites like Digg, StumbleUpon, Squidoo, and others, like Blogs.

What this means is that you can change the way you obtain business leads for your Network Marketing business opportunity, and remove some stress from your life. Be more social; take time to learn new Internet Network Marketing training concepts, and spend less money by learning free methods of attracting business leads to you, instead of paying for them, or hounding them. Think about what a unique tool this could be for your Network Marketing business!

How to start Attracting Free Business Leads:

By using Social Marketing methods, and socializing on social media sites to attract leads to you instead in hunting for them, you can enter the Social Media Sites and set up house with this new Internet Network Marketing style. This is a form of Attraction Marketing, which is the practice of attracting pre-qualified prospects, or business leads, to find what it is that you are offering on the Internet. So get started on setting up some new social marketing sites and make some friends! Try those listed above, or there are tons of other sites to choose from.

How Does Social Marketing Bring You Business Leads?

Just think of the extremely successful people you know in Network Marketing…what is different about them? In most cases, they are extremely likable and charismatic; some may say…lucky. People are drawn to them like a moth to a flame. Business leads just seem to appear. I think that’s the key…business leads come to them! They’ve established themselves as a “likable leader”. I doubt they chase any prospects, or pay for them.

That’s the way I want you to think…that success comes easily to you by just being yourself. You are already a leader. Your prospects just need to know “who” you are…without your “sales hat” on. You can do all this with Social Marketing; on sites like FaceBook, MySpace, YouTube, StumbleUpon, and others. Work on being a friend and sharing your knowledge, but in a giving way, and not selling. People usually do business with people they like and trust. Business leads will be attracted to you! Doesn’t that sound a lot less stressful? And, it doesn’t cost you a dime!

Next: To learn techniques on how these Social Media sites work best for business and Internet Marketing, just search the Internet for free training on Internet Network Marketing. You can find valuable training information at a support site for Internet Network Marketing trainees. I found that I really needed this type of support to keep my training on track when I was just starting out as an Internet Marketing Coach.

You can quickly learn how to set up these sites correctly and then learn how to get business leads and traffic to find your sites without sending unsolicited network marketing information. You can find tons of free Internet Network Marketing training on how to learn Social Marketing in order to help prospects, or business leads, find you and your business opportunity.

Once these wonderful, free business leads start coming to you, you must have a way to find out who’s interested in what you are offering. You need to have a “lead capture page” in place in order to capture the information of those who have “asked” for more information, or to be kept informed. After all those years of verbally bludgeoning people over the head to pay attention to your network marketing business opportunity, they simply ask to be associated with you, the leader! It’s a beautiful thing! I initially joined a free Internet Marketing training class to help me set it all up.

Last: There are Internet Network Marketing coaches out there, like myself, that enjoy teaching how to successfully bring in free business leads for your Network Marketing business. We are all beginners at some point, in something. And, it’s much easier to learn from someone willing to share what they’ve learned, than to stumble around and learn everything the hard way. I have plenty of my own examples to share about that subject!

Just remember the principles about being yourself, having fun, making friends, and presenting your Network Marketing business opportunity in a giving and “Attractive Marketing” manner. And don’t forget the Golden Rule, “Treat Others as You would Like to be Treated”.



Source by Becky Joubert

Best Affiliate Marketing Ideas – How to Get Out of Your Financial Crisis

As a stay at home mom, it can truly be difficult to find enough income to live on or enough to pay your bills with. I know firsthand how frustrating it can be when even with all your efforts, the money just isn’t coming in. Don’t let that happen to you with a successful affiliate marketing business!

If you’re anything like me – working multiple jobs just to pay the bills – you need a good online business to help make ends meet. The secret to being successful is finding something you enjoy doing so much, it becomes your full time job.

The fastest way to find what you’ll love doing is to find something you already do – whether it’s children’s arts & crafts, writing articles, or crocheting! Whatever your strengths, you’ll be right at home if you already do what you’re writing about. You’ll have so many free minutes when you’re writing one article that you’ll have enough to write a few e books. You’ll never spend money on advertising because you’ll already have so many ways to reach your target market. And you’ll earn more because you’ll have more expertise!

Finding something that you already do so much that it becomes your full time job is the best solution to your financial problems. So don’t let anyone tell you otherwise.

Here’s what you need to do:

1. Find a method that you enjoy doing and you will be happy doing it. I don’t care how much you think you’ll make in one day! It has to be something that you feel so good about it becomes your life! If it makes you feel uncomfortable to put your time and effort into something, it’s probably not a good idea!

2. Find something you’re passionate about because you will feel much better writing about something you’re passionate about. You’ll also be much loved by yourself and your audience. As your audience will appreciate your passion, you’ll also appreciate their passion. This way, you’re going to grow your audience by word-of-mouth advertising, which means more money for you no matter how much you make in a day!

3. Find something you’re good at because you will do better when you’re a pro like your audience is. This will also help you to make more cash in your online business! This is called complementarity!

In conclusion, this way of thinking is very powerful indeed. It’s based on very sound scientific and proven concepts. But more importantly, it’s something that you should also believe in.

This way of thinking can get you out of whatever financial crisis you’re in. It can also help you to achieve financial freedom.



Source by Paul Rice

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